Victoria’s Secret and Pink launch inclusive intimate collections
Victoria’s Secret and its subsidiary brand, Pink
Dubbed the [VS & Pink Adaptive’ collection, the line was developed with direct input from individuals with disabilities via the support of Gamut Management, a consulting and talent management company working with and for people with disabilities. This approach included wear testing, focus groups, and feedback panels, ensuring that the collections meet the unique needs and desires of this community.
The collection is now available in Victoria’s Secret and Pink’s most popular intimate lines, including Victoria’s Secret’s Body by Victoria and Pink’s Wear Everywhere. The collections feature magnetic closures for ease, sensory-friendly fabric, fully adjustable and convertible front straps, period panties, and more.
Victoria’s Secret’s Adaptive bras are available in cups B-G and bands 32-44, while Adaptive panties range from XS-XXL. Pink’s Adaptive bras are available in cups A-DDD and bands 32-42, with Adaptive panties available in sizes XS-XXL. Prices for Victoria’s Secret and Pink Adaptive intimates start at $16.50 for panties and $36.95 for bras.
“Having VS and Pink Adaptive available in both Victoria’s Secret and Pink’s most popular collections, featuring easy wearability and comfort in such beautiful styles and colorways is incredible – and we are so proud to share them both online and in select stores to meet the needs of women with disabilities,” said Janie Schaffer, chief design officer at Victoria’s Secret.
As part of the collaboration, Victoria’s Secret and Pink are the first intimate brands to earn the Gamut Seal of Approval for intimates – the only certification in the market that signifies authenticity and inclusion of people with disabilities.
“As the first intimates brand to earn the Gamut Seal of Approval, we are honored to have partnered with Victoria’s Secret and Pink throughout the creation of VS and Pink Adaptive to ensure an authentic approach of integrating women with disabilities throughout the go-to-market journey,” added Mindy Scheier, founder and CEO of Gamut Management.
