Lids opens NBA Store in Houston
The National Basketball Association (NBA) announced on Friday the opening of a new NBA Store location in Houston, Texas.
The 7,500-square-foot NBA Store, located at The Galleria in Uptown Houston, represents the league’s second flagship store in the United States, following the successful launch of a New York City store in 2015.
In a collaborative effort between the NBA, Lids, and Fanatics, the new NBA Store will offer an immersive retail experience for basketball enthusiasts. Lids, a popular sportswear and headwear retailer, will oversee the operations.
The store houses a selection of official NBA and WNBA merchandise and memorabilia, including jerseys, apparel, headwear, sporting goods, toys, and collectibles from brands such as NikeNew EraWilson
The location also features a customization area, where fans can personalize NBA jerseys and hats for all 30 NBA teams. Completing the space are interactive window displays and a “center court” experience, highlighting special product collections and serving as an event space.
“The NBA has a vibrant fanbase in Houston, and we are thrilled to bring the NBA Store to their doorstep,” said Lisa Piken Koper, head of apparel & sporting goods, NBA. “Through a wide range of merchandise and interactive activations, we will deepen our ties to the Houston basketball community and find unique ways to engage our fans through a truly immersive retail experience.”
The NBA boasts a global presence with more than 400 NBA-branded retail stores and attractions across the world, including flagship NBA Stores in New York City and London, also operated by Lids.
Bob Durda, President at Lids added: “As we continue to expand our successful partnership with the NBA, opening an official NBA Store in Houston was a seamless fit. Houston is an important sports market and a location that we look forward to continuing to build a first-class shopping experience for local fans and visitors alike. This official NBA Store location will provide consumers access to iconic merchandise right at their fingertips. The NBA is a valued partner of ours and we’re excited about this next chapter.”
