L Catterton, a leading investment company, has made an investment in the plus-size brand BloomChic.
This investment will help BloomChic enter its next phase of growth and fulfill its mission of providing fashionable and well-fitting clothes for mid- and plus-size women.
By leveraging L Catterton’s consumer insights and operational expertise, BloomChic aims to scale its operations and reach a larger audience.
The size of the investment has not been disclosed.
BloomChic’s founder and CEO, Bill Hu, expressed excitement about collaborating with L Catterton and their track record of building successful brands and expanding into new markets.
The goal is to better serve the global plus-size women’s community.
BloomChic, established in 2021, is a digital-first fashion and lifestyle destination catering to modern women sized 10-30.
The brand has gained a strong following on social media platforms and focuses on data-driven product development to ensure customer satisfaction.
Scott Chen, a managing partner at L Catterton, commended BloomChic’s customer-centric approach and expressed anticipation for partnering with the management team to strengthen the brand’s market presence and provide greater value to customers.
L Catterton has previously invested in renowned brands such as Ba&sh, Just Over The Top (JOTT), Ganni, Sandro, Maje, Claudie Pierlot, and Sweaty Betty.
This latest investment is significant as there is a high demand for plus-size clothing, with two-thirds of women in the U.S.
wearing clothes sized 14 and above.
However, the market for plus-size clothing is relatively small, comprising less than half of the overall women’s apparel market, and there is a lack of dedicated plus-size apparel stores..
