H&M Expands into New Markets in Europe and the Americas

H&M, the renowned Swedish fashion retail giant, has expanded its presence in both Europe and the Americas with the launch of new stores.

On August 20, the company made its debut in Costa Rica, marking its entry into the Central American market.

The store, located in San José, Escazú, witnessed an overwhelming response with more than 1,000 eager customers waiting in line before the doors opened.

Costa Rica now becomes H&M’s 78th market.

Prior to this, H&M ventured into North Macedonia, a European country, for the first time on August 18.

The new store, occupying a space of 2,300 sq m in Skopje’s East Gate Mall, showcases the brand’s complete fashion line-up..

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