Savage X Fenty, the popular lingerie brand by Rihanna, is expanding its offerings with the launch of a new loungewear collection featuring Dove Cameron and Jordan Alexander.
The collection, available exclusively on savagex.com starting September 8, is designed with elevated everyday basics in mind.
Customers can expect to find a range of comfortable and stylish items such as hoodies, cuffed joggers, baby tees, onesies, and legging sets.
These pieces are priced between $24.95 and $74.95 and come in sizes from XXS to 4X.
Rihanna, the founder of Savage X Fenty, expressed her vision for the collection, stating, ‘At the core, Savage X Fenty is about feeling sexy and confident.
The lounge collection is giving all of that with a chill, laidback twist.
I wanted to bring comfort and realness to everyday pieces that can be styled in whatever way lets you do you.’
The new campaign for the loungewear line features ambassadors Dove Cameron and Jordan Alexander, along with models Simi, Cole, Shi, and Jjanga.
Dove Cameron expressed her excitement about working with Savage X Fenty, saying, ‘It’s been such an honor working with the iconic Savage X Fenty, a brand that focuses on celebrating inclusivity and individuality.
This new collection is so lush and so fresh, perfect for the everyday elevation I need to be the best version of myself.’ Jordan Alexander also shared her sentiments, stating, ‘Seeing how fearlessly Rihanna pursues the celebration of individuality with Savage X Fenty gives me so much courage and inspiration to accept every part of myself and my life.’.
