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At the beginning of 2019, everything indicated neon colors — think Barbiecore hot pink, neon green, and bright orange — were serious contenders to headline fashion’s newest color trend.
If the myriad of brands — Balenciaga, Jacquemus, Off White, and more — introducing dopamine palettes on their catwalks was not enough of an indicator, stars including Kendall Jenner, Rihanna, and Billie Eillish were surely making a case for it.
The trend might have not blown up back then, but in the seasons to follow, designers continued to send neon garments down the runway.
The persistence paid off.
Hot pink, has risen as the hottest color of 2022 and by the looks of it, neon green will follow suit.
Highlighter green, lime, Prada’s “fern green,” chartreuse green, or yellow-green; call it as you wish, but it is undeniable that neon green is the new color in town.
From the runways around the world to our favorite stars, everybody is adhering to the latest “it” color.
Mike Coppola/Getty Images for Christian Siriano.
This sudden popularity surprises no one.
In between the retro mania and Y2K revival, fluoro green has steadily gained traction.
For example, brands such as Christian Siriano and Versace presented neon green suits, dresses, and matching sets in their 2022 fashion shows.
Simultaneously, the likes of Prada and Dior embraced the color in more subtle ways, introducing details and accessories like handbags and shoes.
Couture and menswear have not fallen behind.
In addition to hot pink, Pierpaolo Piccioli — who is also partly responsible for the Barbiecore craze — incorporated highlighter green in both of Valentino’s 2022 couture presentations.
Meanwhile, during the Spring/Summer 2022 menswear season, Dior, Louis Vuitton, and MSGM injected a dose of dopamine with total neon looks and accessories such as bags, sunglasses, hats, and sneakers.
The major fashion capitals are not the only ones falling for neon green.
Elsewhere, designers also set out to explore brightly colored fashion.
For instance, in Mexico, fashion designer Iván Avalos has been hinting at the neon trend since his ANNA Spring/Summer 2019 collection, which he recently reprised for a retrospective show at Intermoda.
“Green is connected with nature.
For us, neon green is life and diversity,” the designer tells Teen Vogue.
Adhering to the trend, Avalos has also opted to include chartreuse makeup highlights in his latest lookbook.
ULISES RUIZ/AFP via Getty Images
During Copenhagen Fashion Week Fall/Winter 2022, Stine Goya and Saks Potts opened their shows with lime green outfits.
The first was a faux-fur coat, styled with black combat boots; the second, a chartreuse green plunge-neck halter and blue pants that felt like an homage to the early aughts.
Similarly, at the Afterpay Australian Fashion Week, Bondi Born presented the.
