**Rue21 Unveils New Leadership Structure to Accelerate Growth and Reinforce Brand Positioning**.
**New York, USA – March 8, 2023** – Rue21, a leading specialty retailer known for its on-trend and affordable fashion, announced today a series of strategic leadership changes aimed at propelling the company’s growth and reinforcing its brand positioning as the destination for Gen Z and Millennial shoppers. These changes include the appointment of industry veterans to key roles, signaling Rue21’s unwavering commitment to innovation, operational excellence, and customer-centricity..
**A Fresh Perspective for Strategic Growth**.
Rue21 is thrilled to welcome **Sarah Alt** as its new **Chief Executive Officer (CEO)**. Sarah brings a wealth of experience from her successful tenure at Aeropostale, where she led the company through a turnaround and transformed it into a profitable and thriving brand. Her proven track record in driving growth, optimizing operations, and connecting with young consumers will be instrumental in guiding Rue21’s strategic direction and ensuring its long-term success..
Complementing Sarah’s leadership, **Stacy Dozier** joins Rue21 as the new **Chief Marketing Officer (CMO)**. Stacy’s extensive expertise in brand building and digital marketing will be pivotal in elevating Rue21’s brand awareness, strengthening customer engagement, and driving online sales. With a deep understanding of the Gen Z and Millennial audience, Stacy will spearhead Rue21’s marketing efforts to resonate with these tech-savvy and socially conscious consumers..
**Elevating Operational Excellence for Seamless Customer Experience**.
To further enhance Rue21’s operational capabilities and deliver an exceptional customer experience, **Robert Binder** has been appointed as the new **Executive Vice President (EVP) of Stores**. Robert’s retail leadership experience spans over two decades, including key roles at J.C. Penney and Kohl’s. His expertise in store operations, inventory management, and customer service will be invaluable in optimizing Rue21’s physical and digital channels, ensuring a seamless shopping experience for customers..
**Harnessing Technology to Drive Innovation and Customer Engagement**.
Recognizing the vital role of technology in today’s retail landscape, Rue21 has appointed **Karen Garver** as its new **EVP of Digital and Technology**. Karen’s extensive background in e-commerce, omnichannel retailing, and digital transformation will be instrumental in driving Rue21’s technology initiatives. She will focus on enhancing the company’s e-commerce platform, implementing innovative digital solutions, and seamlessly integrating physical and digital touchpoints to create a unified shopping journey for customers..
**A Renewed Commitment to Sustainability and Ethical Practices**.
Rue21 is committed to making a positive impact on the environment and promoting ethical sourcing practices. In line with this commitment, **Laura Stevens** has been appointed as the new **VP of Sustainability and Corporate Responsibility**. Laura’s expertise in sustainability and ethical sourcing, gained from her previous role at Patagonia, will be invaluable in guiding Rue21’s sustainability efforts. She will lead the company’s initiatives to reduce its environmental footprint, ensure ethical sourcing of materials, and promote fair labor practices throughout its supply chain..
With these leadership changes, Rue21 signals its unwavering commitment to delivering on its brand promise, driving sustainable growth, and creating a vibrant and inclusive workplace. The company is confident that this talented and experienced team will lead Rue21 to new heights of success and solidify its position as a leader in the fashion retail industry..
