“With our new location in the heart of the Marais, which is a favorite neighborhood for buyers and a fashion reference in terms of location, Tranoi will be a flagship destination for Paris Fashion Week,” smiles Boris Provost, the show’s CEO. This edition will be double the volume, going from about thirty brands (in previous years) to nearly seventy exhibitors including 18 British brands, thanks to the partnership with the London Show Rooms, marking its return to France post-pandemic.”

This men’s edition has been designed jointly with the Federation of Haute Couture and Fashion, the organizer of Fashion Week. The B2B event will also be digitalized thanks to the Live Stream, for buyers from the Chinese, Korean and Japanese markets unable to travel. 

Portuguese fashion focus

For a six-season period, until September 2023, Portuguese designers are centre stage at Tranoï, thanks to an exclusive partnership with the Portugal Fashion organisation. The three guest designers at the show’s next edition are David Catalan with his Porto-based streetwear label, Victor Huarte with his maxi floral prints, and Estelita Mendonça, a young prodigy who has won international awards for her contemporary collections.

Tranoï has published the list of labels that will be showcasing their menswear collections. Among them, French brands like Carre’Y, Daniel Essa, Early Majority, Erevan, Giorgio & Mario, Jacques Gomme, Jamin, Lionnard, Llosa, Saritekin and Weisheng; from Italy, Hevo and Patchouli; Tommazo from Cyprus, Japanese labels Fdmtl and Askyy, and Indian label Countrymade. 

Among the newcomers at the show’s January edition are 1886, a Saudi brand with a streetwear style, Again, a Parisian sportswear label, Ekivoc with its minimalist wardrobe and Silted, a brand inspired by the world of surfing. In June, 40 labels participated in the edition that was held at the Palais de Tokyo

The full exhibitor list is available on the event’s website.