Mark King, the president of Adidas North America, will be leaving the company after more than three decades. The change in leadership comes as Adidas faces challenges in the North American market due to supply chain issues and intensifying competition..
King, who has been with Adidas for 32 years, will step down from his role on March 31, 2023. He will be succeeded by Zion Armstrong, currently the senior vice president and general manager of Adidas Canada. Armstrong has been with Adidas since 2008 and has held various leadership positions within the company. He is known for his strong track record of driving growth and innovation..
King’s departure comes at a critical time for Adidas in North America. The company has faced supply chain disruptions due to the COVID-19 pandemic, leading to product shortages and delays. Additionally, Adidas has been facing increasing competition from other sportswear brands, including Nike and Puma, as well as from emerging athleisure brands..
Despite these challenges, Adidas remains committed to the North American market. The company plans to invest heavily in its digital and e-commerce capabilities and to expand its product offerings. Adidas also aims to strengthen its connection with consumers and to create more personalized experiences..
The company believes that Armstrong is the right person to lead Adidas North America through these challenges and to capitalize on the market’s long-term potential. Armstrong has a deep understanding of the North American market and a proven track record of success in driving growth. He is also passionate about sports and committed to creating innovative products and experiences for athletes..
Adidas is confident that Armstrong will help the company regain its momentum in North America and achieve its ambitious growth targets. The company expects a smooth transition and is grateful for King’s contributions over the past three decades..
