Outerknown, the sustainable fashion label co-founded by legendary surfer Kelly Slater, is embarking on an exciting retail expansion journey. The brand is set to open a series of sustainable boutiques across the United States, marking a significant step in its mission to promote eco-friendly fashion and connect with conscious consumers..
**Sustainable Fashion at the Core:**.
Outerknown is renowned for its commitment to sustainable practices throughout its supply chain. The brand’s garments are crafted from eco-friendly materials, such as organic cotton, recycled polyester, and hemp. Outerknown also prioritizes fair labor practices, ensuring that its products are made by workers who are treated ethically and paid fair wages..
**Expanding the Sustainable Retail Footprint:**.
The new Outerknown boutiques will serve as physical manifestations of the brand’s sustainability ethos. Each store will be designed to minimize environmental impact, incorporating eco-friendly building materials, energy-efficient lighting, and sustainable packaging. Additionally, the boutiques will showcase Outerknown’s commitment to transparency, providing customers with detailed information about the materials and production processes behind each garment..
**A Direct Connection with Customers:**.
The expansion of Outerknown’s retail presence will provide customers with an opportunity to experience the brand’s sustainable ethos firsthand. The boutiques will serve as spaces for education and engagement, allowing customers to learn about the importance of sustainable fashion and the steps they can take to make more eco-conscious choices..
**Locations and Timeline:**.
Outerknown’s retail expansion will begin in key cities across the United States, with the first boutique set to open in New York City’s Noho neighborhood in the spring of 2023. Additional boutiques are planned for Los Angeles, San Francisco, and Miami in the coming months..
**A Sustainable Fashion Pioneer:**.
Outerknown’s expansion into retail is a testament to the growing demand for sustainable fashion among consumers. The brand’s commitment to eco-friendly practices and transparent production processes resonates with a growing segment of shoppers who are seeking more sustainable alternatives in their wardrobes..
As Outerknown continues to expand its retail presence, it sets an example for other fashion brands to follow. By prioritizing sustainability throughout its operations and connecting with consumers through its boutiques, Outerknown is helping to drive the industry towards a more sustainable future..
