After 13 years at the helm of Levi Strauss & Co., Chip Bergh is set to retire from his role as CEO. The iconic denim brand has announced the promotion of Michelle Gass, the company’s current president. She will take over the reins effective September 1, 2023, while Bergh will remain on the board of directors..
Michelle Gass, a seasoned executive with a track record of driving growth and innovation, brings a wealth of experience to the role. She has been instrumental in Levi’s success over the past decade, leading the company’s digital transformation, expanding its global presence, and strengthening its brand identity. Her appointment as CEO underscores the company’s commitment to building on its strong foundation and driving continued success in the years to come..
In an exclusive interview with FashionNetwork.com, Michelle Gass shared her vision for Levi’s, emphasizing the importance of sustainable growth, inclusivity, and innovation. She outlined her plans to reinforce the brand’s leadership position in denim and casualwear while exploring opportunities in new categories and markets. Gass expressed her excitement about the future and her commitment to preserving the legacy of Levi’s while embracing change and setting new standards for the industry..
Chip Bergh, who joined Levi’s in 2011, is widely credited with revitalizing the company and restoring its position as a global fashion powerhouse. Under his leadership, Levi’s underwent a comprehensive transformation, modernizing its brand image, expanding its product lines, and strengthening its global reach. Bergh’s retirement marks the end of an era at Levi’s, but his legacy will continue to shape the company’s future..
The transition of leadership at Levi’s comes amidst a period of significant change and challenges for the apparel industry. The rise of e-commerce, the evolving consumer landscape, and the need for sustainable and ethical practices have created both opportunities and obstacles for fashion brands. Michelle Gass, with her proven leadership and experience in navigating these challenges, is poised to guide Levi’s through the changing landscape and ensure its continued success..
With Michelle Gass at the helm, Levi’s is poised to embark on a new chapter in its illustrious history. The company’s focus on sustainable and ethical practices, coupled with its commitment to inclusivity and innovation, positions it well for continued growth and success. The appointment of Michelle Gass as CEO marks a significant milestone for Levi’s, setting the stage for a bright future under her leadership..
