In a strategic move to expand its reach in the children’s apparel market, Authentic Brands Group (ABG), a global brand development, marketing, and entertainment company, has partnered with Centric Brands, a leading marketer of kids’ fashion brands. This partnership will bring the beloved surf and lifestyle brands Quicksilver, Billabong, and Roxy into Centric Brands’ portfolio, enabling them to tap into the company’s expertise in designing, sourcing, and distributing products specifically tailored for the kids’ market..
The agreement between ABG and Centric Brands encompasses a wide range of kids’ apparel categories, including activewear, swimwear, outerwear, and accessories. This partnership will allow the brands to leverage Centric Brands’ strong distribution network, which spans major retailers across the United States, Canada, and select international markets..
