**How have sports brands performed this spring?**
Sporting goods retailers have largely outperformed the broader retail sector during the ongoing COVID-19 pandemic, buoyed by the increased demand for athleisure wear and home fitness equipment. In the spring of 2023, this trend continued, with many sports brands reporting strong sales growth.
**Key Findings:**
* **Overall growth:** The majority of sports brands saw significant sales increases this spring, with several reporting double-digit growth rates.
* **Athleisure remains strong:** The athleisure category continued to be a major driver of growth, with consumers seeking comfortable and stylish clothing for both workouts and everyday wear.
* **Home fitness boom:** The demand for home fitness equipment remained elevated, as consumers continued to invest in their home workouts.
* **Digital sales surge:** E-commerce sales continued to surge, with many sports brands reporting triple-digit growth rates in online sales.
**Brand Performance:**
* **Nike:** Nike reported strong sales growth in the spring, driven by demand for its athleisure products and sneakers. The brand also benefited from the popularity of its new Air Zoom Alphafly NEXT% running shoe.
* **Adidas:** Adidas also reported strong sales growth, with demand for its sportswear, sneakers, and athleisure wear driving its performance. The brand’s collaboration with Beyoncé continued to be a major success.
* **Under Armour:** Under Armour reported mixed results in the spring, with sales growth in its sportswear and footwear categories offset by weakness in its accessories business. The brand continued to focus on its .
