Brazilian fashion label Farm Rio has opened its first U.S. store on famed Melrose Avenue in Los Angeles. Known for its vibrant prints and effortless silhouettes, the brand has gained a cult following in its home country and is now looking to conquer the American market..
The new store, located at 8442 Melrose Avenue, is a veritable tropical oasis, transporting customers to the sun-soaked beaches of Brazil. The walls are adorned with lush greenery, and the floors feature intricate tilework that evokes the country’s vibrant street culture..
The store’s collection features a wide range of pieces, from flowy dresses and skirts to breezy tops and swimwear. The signature prints, inspired by Brazilian flora and fauna, are a feast for the eyes, and the fabrics are soft and comfortable to wear..
Farm Rio’s commitment to sustainability is also evident in the store’s design. The fixtures and furniture are made from recycled materials, and the lighting is energy-efficient. The brand also uses organic cotton and other eco-friendly materials in its clothing production..
The opening of the Melrose Avenue store is a major milestone for Farm Rio, which has been steadily expanding its international presence in recent years. The brand already has stores in London, Tokyo, and Paris, and it plans to continue its global expansion in the coming years..
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