On Wednesday, American lifestyle brand Pacsun unveiled its fall collection at the brand’s Soho flagship store for an exclusive event..
The occasion gathered a crowd of the label’s devoted fans as well as key industry figures and notable media personalities. The retailer also unveiled two new limited-edition collaborations with emerging streetwear names, FourTwoFour on Fairfax and The Hundreds..
The festivities kicked off with an energetic live performance by the up-and-coming musical artist Ken Car$on, setting the tone for the vibrant and youthful evening. Guests were then invited to explore the store’s two floors, which had been transformed to showcase the full breadth of Pacsun’s latest offerings..
The fall collection embraces a mix of classic streetwear silhouettes and contemporary tailoring, featuring hoodies, sweatpants, graphic tees, and denim alongside more polished pieces like tailored suits and button-up shirts. The color palette ranges from neutral tones such as black, white, and gray to pops of color including cobalt blue, emerald green, and golden yellow..
Among the standout pieces from the collection are a black hoodie with a large graphic print on the back featuring the Pacsun logo, a pair of wide-leg jeans in a washed-out blue denim, and a tailored blazer in a deep green hue..
The FourTwoFour on Fairfax collaboration comprises a selection of hoodies, sweatpants, and T-shirts adorned with the streetwear label’s signature logo, while the The Hundreds collaboration features a range of graphic tees and hoodies emblazoned with the brand’s iconic Adam Bomb logo..
Pacsun’s fall collection is now available to purchase in stores and online at the brand’s website. The FourTwoFour on Fairfax and The Hundreds collaborations are available exclusively at Pacsun stores and online..
