**Google News Drops AMP**
Google has announced that it will no longer require publishers to use Accelerated Mobile Pages (AMP) to display content in its search results. Google News will now display content from all publishers, regardless of whether or not they use AMP. This change will take effect in March 2023.
**What is AMP?**
AMP is an open-source framework that was created by Google in 2015. It was designed to speed up the loading of web pages on mobile devices. AMP pages are stripped down versions of regular web pages, and they use a limited set of HTML and CSS. This makes them faster to load and more responsive on mobile devices.
**Why is Google Dropping AMP?**
Google has stated that it is dropping AMP because it is no longer necessary. Mobile devices have become much more powerful in recent years, and they are now able to load regular web pages quickly and easily. Google also believes that the AMP framework is too restrictive, and it limits the creativity and innovation of publishers.
**What Does This Mean for Publishers?**
Publishers who have been using AMP will need to decide whether or not they want to continue using it. If they decide to stop using AMP, they will need to make sure that their websites are mobile-friendly and that they load quickly on mobile devices. Google has provided a number of resources to help publishers with this transition.
**What Does This Mean for Users?**
For users, this change means that they will now see a wider variety of content in their Google News results. They will also no longer need to wait for AMP pages to load, which can be frustrating on slow connections.
**Conclusion**
Google’s decision to drop AMP is a significant change for the web. It is a sign that Google believes that the mobile web has matured and that AMP is no longer necessary. This change will give publishers more flexibility and control over their content, and it will provide users with a better experience.
**Additional Information**
* [Google’s Announcement](https://blog.google/products/search/evolving-google-news/).
