**Macy’s Partners with Gap on Intimate Apparel Assortment**
In a strategic partnership, Macy’s and Gap Inc. are collaborating on the launch of an exclusive line of Gap intimates, sleepwear, and loungewear. The collection will be available exclusively at Macy’s and macys.com starting in Fall 2023.
**Expansion of Intimate Apparel Offerings**
This partnership marks an expansion of Macy’s intimate apparel offerings, leveraging Gap’s expertise in casual and comfortable clothing. The curated assortment will cater to a diverse range of customers, offering a wide selection of styles and sizes designed to meet their needs.
**Gap’s Commitment to Inclusivity**
Gap is renowned for its commitment to inclusivity and body positivity. This partnership aligns with Macy’s own values, ensuring that the collection reflects a broad range of body types and skin tones. Customers can expect a comprehensive selection of styles that empower them to feel confident and comfortable in their own skin.
**Integration of Sustainability**
Sustainability is at the core of both Macy’s and Gap’s operations. The intimate apparel collection will incorporate sustainable materials and production processes, minimizing environmental impact while ensuring product quality and durability.
**Enhanced Customer Experience**
Macy’s customers will benefit from the expertise and customer-centric approach of both Macy’s and Gap. Dedicated in-store displays and knowledgeable sales associates will provide personalized recommendations and styling advice, enhancing the overall shopping experience.
**Quotes from Key Executives**
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