Happy Socks, the Swedish sock and underwear brand, has appointed Alexander Meyer as its new Chief Executive Officer (CEO). Meyer brings a wealth of experience in the fashion and retail industries to the role, having previously served as the CEO of Gant and creative director of J.Lindeberg..
Meyer will succeed Happy Socks co-founder Mikael Söderlindh, who will transition to the role of Chief Creative Officer. Söderlindh founded Happy Socks in 2008 with Viktor Tell, and has been instrumental in the brand’s growth and success..
In his new role, Meyer will be responsible for leading Happy Socks’ global expansion and driving its omnichannel strategy. He will also oversee the brand’s creative direction and product development..
“I am honored and excited to join Happy Socks,” said Meyer. “The brand has a unique and playful DNA that resonates with consumers around the world. I believe that we have a tremendous opportunity to build on the strong foundation that Mikael and Viktor have laid, and I am eager to lead the team on the next phase of our journey.”.
Söderlindh said, “I am delighted to welcome Alexander to the Happy Socks family. He is a highly respected and experienced leader in the fashion industry, and I am confident that he will lead Happy Socks to even greater success in the years to come.”.
Meyer’s appointment comes at a time of significant growth for Happy Socks. The brand has expanded its global presence to over 90 countries and has opened flagship stores in major cities around the world. In addition, Happy Socks has launched a number of successful collaborations with artists and designers, including Pharrell Williams, Kendrick Lamar, and The Rolling Stones..
With Meyer at the helm, Happy Socks is poised to continue its global expansion and build on its position as a leading player in the sock and underwear market..
