Basque start-up Naiz.fit merges with Israeli AI specialist MySize

By

EFE

Translated by

Nicola Mira

Naiz.fit, a start-up created in 2017 in San Sebastián, Spain, by Basque investment group Whitehole, has merged with Israeli company MySize in order to become a “benchmark” in the application of smart measurement technologies to the fashion industry.

Screenshot from the Naiz.fit website – Naiz.fit

Whitehole is set to become the second-largest shareholder in MySize, a Nasdaq-listed company that provides AI-based measurement solutions for the textile, e-commerce, packaging and DIY sectors.

Both

The two companies are “complementary in terms of products, services and geographical scope,” and operate in the U.S., Brazil, France, Italy, Germany and Spain, among other countries.