The move comes after Missguided said it had brought in advisers from Teneo to look at strategic options for the business, which includes a possible sale. The decision coincided with the announcement late last month that its founder and CEO Nitin Passi is stepping down from leadership of the firm.
 
The brand is now being guided through this phase by a new leadership team headed chairman Ian Gray and chief digital officer Rafaele Petruzzo, who was formerly CDO at Arcadia
 
Last year, investor turnaround specialist Alteri stepped in to rescue Missguided after it was hit by supply chain issues and a difficult post-pandemic trading period. Alteri invested £53 million for a 50% stake in the business.