Patagonia appoints Tyler LaMotte as marketing director EMEA
Roberta HERRERA
Tyler LaMotte returns to Patagonia
LaMotte has already previously worked at Patagonia from 2010 to 2015. He served as global business unit director for snowsports, performance baselayer, trail running and accessories at the Ventura-based company’s California headquarters.
The executive is taking on his first role outside the United States in the company. Tyler LaMotte, originally from the West Coast of the United States, is an avid snowboarder. Early in his career, after working in snow sports media and content production, LaMotte joined SalomonAdidasApple
“Tyler has a proven track record of transforming global brands. In addition, he is a strong advocate for environmental causes and a lover of outdoor sports. He is rooted in the values of collaboration, inclusivity, authenticity and responsibility,” commented Matthijs Visch, Patagonia’s managing director EMEA.
The unlisted American group does not disclose its financial results. In 2017, it appeared that the company had passed the $1 billion mark in sales. As one of the leading players in the outdoor industry (which weighed €5.8 billion in Europe according to data from the European Outdoor Group), Patagonia is currently a driving force in an ever-expanding sector.
