Monki debuts on About You platform
H&MMonki
The Swedish fashion retail giant has been expanding the Monki brand in recent periods and last September also announced its debut on the Zalora
About You — which is part owned by Otto Group and a vehicle belonging to Bestseller
Jennie Dahlin Hansson, Monki’s MD, said the two businesses have a “shared vision about wanting to empower people through fashion” and “to see the Monki community grow and to start this journey together is very exciting”.
The product offer will include a wide range of Monki’s “Scandi-cool-meets-Asian-street-style”.
In the past year, as well as that Valora debut, Monki has also launched into activewear and unveiled a new app with omnichannel and sustainability features.
