Etam heads to Corsica for its first swimwear fashion show
Translated by
Roberta HERRERA
Roberta HERRERA
EtamChanel
The event will be broadcasted live on the brand’s Instagram
The lingerie brand founded in 1916 and boasting 860 points of sale in 50 different countries will present around 40 pieces from its summer 2022 beachwear collection. The models’ makeup looks will be designed by MAC Cosmetics and their hair styled by Bumble and Bumble.
Etam is leveraging the event to launch its first NFTs. The virtual counterparts of the show’s looks will be available to the general public as well as industry professionals. This first cruise show will also enable Etam to communicate internationally since the brand entered the American market last March. Its products are sold in corners installed in ten Nordstrom
