Rushemy Botter and Lisi Herrebrugh step down from Nina Ricci
Roberta HERRERA
After three and a half years at the helm of the artistic direction of Nina RicciRushemy BotterLisi HerrebrughBotterPuig
“The house Nina Ricci warmly thanks Lisi and Rushemy for their poetic interpretations of the brand’s collections, which brought a fresh approach and a new sense of modernity to Nina Ricci which we will continue working on going forward,” announced the brand in a brief statement on Monday, Jan. 31. “We wish them great success in expressing their talent with their own label and look forward to opening a new creative and innovative direction of Nina Ricci,” it added.
The winners of the 2018 Hyères Festival stated: “After three and a half incredible years at the creative helm of Nina Ricci, we have decided by mutual agreement to end our partnership,” while additionally expressing their gratitude to Nina Ricci and Puig and to their team for their work and support.
“We are proud to have been able to put our creativity at the service of this iconic maison. We feel this is the right time to dedicate all of our attention to Botter, which is now entering exciting times and which we want to take to another level,” they said about their ambitions for Botter moving forward.
Nina Ricci is part of the portfolio of luxury fashion brands owned by the Barcelona-based company Puig, alongside brands such as Jean-Paul Gaultier, Paco RabanneCarolina HerreraDries Van NotenPeter CoppingGuillaume Henry
The brand’s repositioning efforts led to its most recent strategic decision: the closure of its historic flagship store in Paris last April, located at 39 Avenue MontaigneMaje
Puig closed the 2020 financial year with a loss of 72 million euros, after reducing its sales by 24% to 1.5 billion euros due to the pandemic. By 2023, the Catalan company aims to increase its turnover to 3 billion euros. A figure which, according to the group’s plans, should rise to 4 billion euros by 2025.
