Superga inks U.S., Canada distribution deal with The Foundation
Italian sneaker brand Superga
The move sees Superga and Steve Madden
Under the new agreement, which kick starts in January, the Foundation plans to elevate Superga while continuing to honor its Italian heritage and timeless, effortless, laid-back aesthetic, according to a press release.
“We are so excited to bring Superga into The Foundation,” said co-founder of The Foundation, Ari Langsdorf.
“It is an incredible brand and household name with a rich legacy that we plan to continue to evolve and expand while staying true to the loyal customer base who has been shopping at Superga for decades.”
Founded in 1911 in Turin, Italy, by shoemaker Walter Martiny, Superga soon became known for its ’2750 model. In 1951, the company merged with Pirelli
In 2011, Steve Madden acquired the license to sell, market, and distribute Superga products in North America.
