Ever been to the jungles of Northern Sumatra? Well, if not, you can live vicariously through PUMA x P.A.M.’s latest collection.
Dropping the second installment of their PUMA x P.A.M. BIO/VERSE project, the two brands are reinforcing their environmental stance through some pretty trippy pieces of clothing.
Australian cult brand P.A.M. (Perks and Mini) has been working with PUMA for a while, alongside DEEP Foundation, supporting biodiversity monitoring surveys, community-led ranger patrols, and habitat restoration in North Sumatra — so where better to showcase their latest collection than in the wet and wild jungle itself? The campaign is a journey into one of the last remaining wild places in the world, with Thaiboy Digital and his lover Cartoon exploring and paying tribute to the beauty and diversity of the hidden jungle.
The technical sportswear is infused with classic P.A.M. ‘psy-active energy with the airy graphics, trail-inspired details, and organic shapes of the design drawing on forms found in nature. To gear up for their expedition, PUMA and P.A.M. made sure functional utility was at the forefront throughout. The Zip-Off Jacket, Reversible Cap, and Woven Pants all channel a sense of outdoor exploration, remaining lightweight and breathable, and ready for action. The collaboration also serves new takes a trio of footwear: the Prevail TRL, Clyde Rubber, and Trinomic Sandal, with bold colors and high-vis hits on the trim and laces nodding to the playful motifs of P.A.M.
The PUMA x P.A.M. collection is available now on puma.com, perksandmini.com, and in PUMA and P.A.M. flagship stores.
