“Arizona has a diverse culture deeply rooted in sports, fashion and style. Through our e-shop and this partnership with Fanatics, we can make our Rhuigi-designed ‘Desert’ collection available to fans around the world. This collection blends the unique cultural elements of Arizona with a street edge through the lens of the sport of field hockey which is part of our plan to continue to innovate the Coyotes brand, with the ultimate goal of creating a Coyotes world that will allow us to super-serve our fans.
 
“Coyotesshop.com will be at the forefront of Arizona streetwear and culture, with street style and fashion at the heart of every design,” added Meruelo. The new store will feature the full line of products developed by creative strategist and international fashion designer Rhuigi Villaseñor, including the Coyotes’ third Desert Night jersey and the complete Desert collection including hats, hoodies, t-shirts and more. 

The Coyotes hosted a launch party on March 19 at the Riot House in Scottsdale with Rhuigi and hosted a creative workshop with a class of young fashion designers at Nowadays in Tempe, Arizona. 
 
“I am honored to collaborate with the Arizona Coyotes organization to reimagine the brand through culture and design. To me, it’s a part of the world that lives beyond the game and into the world of classic, iconic streetwear. It’s not just a brand, but a lifestyle brand in my eyes,” Villaseñor said.