Inditex refreshes Zara Home’s identity with a new logo
Roberta HERRERA
The Galician group is continuing its “rebranding” strategy for its brands, a process that has accelerated to mark the shift in the company’s new direction under the presidency of Marta Ortega. It does so by unveiling a new logo for its home and decor chain, ZaraFabien Baron
Zara, the flagship brand of Inditex
This new image for Zara Home
Founded in 2003, Zara Home currently boasts a network of over 400 physical stores worldwide. Online, the brand is available in more than 200 markets and is notable for being the first brand in the group to venture into the digital realm.
In terms of positioning, Zara Home’s prices are slightly higher than the rest of the company’s brands, placing the brand in a more premium segment, developing a strategy of collaborations with niche brands or artists. This approach aligns with the guidelines set by Marta Ortega to elevate the image and prices of some brands within the conglomerate.
This evolution of the chain’s identity is not the first implemented by the Galician group in recent months. Just last April, the youth brand Bershka
Similarly, Pull&Bear, another brand under Inditex, presented its fourth image change, opting for a renewed store concept and geometric lines for its typography. Stradivarius
In the first quarter of the fiscal year, Inditex recorded a 13% growth in sales, reaching 7.611 billion euros, while profits rose 54% to 1.168 billion euros.
