If you’re on social media, you’ve probably seen the “anti-mascara” beauty trend that’s taken over both Instagram and TikTok. Creators are using mascara in innovative ways by applying it to their eyelids — instead of just on their eyelashes — to achieve an edgy, graphic look that pushes the boundaries of what a basic product that’s in everyone’s makeup bag is actually capable of.
Ever since beauty content creator @divinamuse posted a tutorial, many beauty gurus have started creating their own versions of the anti-mascara look. According to an Instagram spokesperson, hundreds of users have posted about anti-mascara on the social media platform in the last 90 days and on TikTok, the tag #anti-mascara has gained over 47 million views.
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“My anti-mascara look was a concept I had in my idea books for a long time… The concept was to use the mascara any other way besides its original purpose. It was to show it’s not the quantity of things that we have, but what we can do creatively with what we’ve already got,” Divina told Teen Vogue about her inspiration behind the trend.
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The original video by Divina shows a variety of ways to create an anti-mascara look. One method includes rolling the length of your mascara wand from the upper lash line to the brows to create a stamped, textured look. Another technique uses the mascara wand as a paintbrush of sorts, creating a smudged black line across the nose and face. Users across the internet are now embracing the darker, smudged up look created by Divina and posting their own personal takes on the trend, from recreations of the original to trying out new possibilities by using colored mascara.
It’s official: mascara isn’t just for your eyelashes anymore. If you’re looking for innovative new ways to multitask with your beauty products while experimenting with a daring new look, this is exactly the trend you’re looking for!
