Psycho Bunny opens first Middle East store in Dubai
North American men’s apparel brand Psycho Bunny has opened its first brick-and-mortar location in the Middle East, opting for the city of Dubai to make its regional debut. Located inside the Mall of the Emirates, the new Dubai flagship serves as a significant milestone for Psycho Bunny’s global expansion.
Facilitating the expansion, Psycho Bunny has partnered with Majid Al Futtaim, a distributor spanning 16 countries across the Middle East, Africa, and Asia, with knowledge of the local retail market.
“Over the past four years, we’ve really focused our energy on opening stores in strategic locations, creating exponentially more brand awareness worldwide. Opening our first store in the Middle East, marks an extremely proud moment for Psycho Bunny. It’s a testament to how far we’ve come since our humble beginnings, but also how healthy our growth trajectory has been and continues to be,” siad Psycho Bunny chief development officer, Kenny Minzberg.
“Since we’re coming from the North American market, Dubai was a natural choice. It not only caters to the local community, but also a myriad of international markets. The city is world-renowned for its luxurious and leisurely tourism, coupled with a distinct magnetism, which makes Dubai a crucial destination for people to discover our unique brand.”
Psycho Bunny was founded by Robert Godley and Robert Goldman in 2005 as a men’s casual and golf-wear brand. The brand is known for its signature polo shirts, manufactured in Peru using Pima cotton. The brand retails in a number of product categories including outerwear, accessories, and apparel.
In the past two years, Psycho Bunny has tripled its business, after debuting its first retail store just over four years ago. The brand has approximately 150 locations at present, spreading across the US, Canada, Central America, South America, and Japan.
