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Study: The brand strategy behind Uniqlo’s basics

Study: The brand strategy behind Uniqlo’s basics Translated by Cassidy STEPHENS As UniqloLectraFast Retailing The brand’s linen collection – Uniqlo Firstly, Uniqlo prices are different from country to country. The fashion chain is pursuing a more premium strategy in Europe,…

Macy’s launches digital platform ‘Mstylelab’

Macy’s launches digital platform ‘Mstylelab’ Macy’s announced on Wednesday the launch of a new digital platform, seamlessly blending the physical and digital realms of fashion. Macy’s launches digital platform Mstylelab – Macy’s Dubbed ‘Mstylelab’, the initiative aims to redefine fashion…

Montserrat New York pops up at Bloomingdale’s

Montserrat New York pops up at Bloomingdale’s Montserrat New York has teamed up with Bloomingdale’s for its first-ever retail launch. Montserrat New York pops up at Bloomingdale’s. – Montserrat New York In particular, the brand is popping up in the…

Kontoor Brands Q3 sales up despite drop in China

Kontoor Brands Q3 sales up despite drop in China Kontoor Brands Inc. announced on Thursday revenue for the third quarter totalled $655 million, increasing 8 percent, driven by strength in U.S. wholesale and DTC, offsetting decreases in China revenues. Wrangler The owner…