Anne Klein taps Joan Smalls for Spring 2022 campaign
American fashion brand Anne KleinJoan Smalls
The spring campaign launched on Friday during New York Fashion Week
Shot by photographer Daniel Jackson in New York City, Smalls kicks off a new consumer campaign, which will be an ongoing series of portraits and profiles of notable women who are creating change using their public platforms. With Smalls as the first featured talent, the multiyear campaign is expected to showcase a dynamic woman and celebrity each season.
Each woman presented will be celebrated in print, video and digitally, ranging from consumer advertising to intimate Instagram
“We are excited to have Joan Smalls showcase the brand this season as she exemplifies the multifaceted empowered woman Anne Klein serves,” said Effy Zinkin, chief operating officer at WHP Global, owner of the Anne Klein brand.
”Joan’s work in the fashion community and beyond exemplifies Anne Klein’s mission and we look forward to working with her to further support charitable endeavors.”
Smalls donated 50 percent of her wages in the second half of 2020 to charitable causes, and in 2021 helped launch #ChangeFashion initiative dedicated to eradicating racism in the fashion industry. Smalls will join Anne Klein and a signature retail partner on another charitable initiative to be announced soon.
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