[Park] is an inspirational leader and team builder who brings deep omni-channel experience and a track record of successfully growing businesses with particular strengths in strategy, merchandising, marketing and branding,” said Marc Miller, CEO of SPARC.

“As CEO, Winnie will add fresh perspective and approaches in connecting with the Forever 21 customer which will help drive Forever 21 from its current $2 billion sales level to new heights of success as a leading brand in SPARC’s fashion and lifestyle brand portfolio.”

Prior to Paper Source, Park has held high profile executive roles across e-commerce, global marketing, and fashion merchandising including a nine-year tenure at the Hong Kong-based international luxury retailer DFSLVMH

“As a longtime shopper and admirer of the brand, I am honored to join Forever 21 at such a pivotal time of reinvention and reinvigoration,” Park said. “I am looking forward to partnering with this exceptional leadership team to continue the transformation of this brand with a focus on the Forever 21 community including its people, purpose and business priorities across digital and traditional retail channels.”

Park replaces former Forever 21 CEO, Daniel Kulle, who announced his resignation from the role in October last year.