Primark extends Rita Ora offer with Night collection partywear
After the big launch in September comes a second major collection. Value fashion/lifestyle retail giant PrimarkRita Ora
It’s called the Rita Ora x Primark Night Collection and with this year’s festive period possibly set to reach new post-pandemic heights, Primark is going all-in on occasionwear.
The continuing international collaboration “which brings together Rita’s creative vision with her long-time love of Primark”, sees the global celebrity draw inspiration from her personal style, as well as Studio 54 and late 70s/early 80s rockstar fashion.
Available in all of Primark’s stores across its 16 markets from 7 November, the collection includes hero items such as a snake trench coat, rhinestone encrusted denim jeans, a lamé silver dress and a statement corsage bag.
Finishing details such as roching, high-shine vinyls, flocked mesh and semi sheer devoré “bring a textural element to the collection”.
As with the first collection, this second instalment was co-designed by Primark and Ora alongside emerging London-based designer Jawara Alleyne and styled by Ora’s stylist Pippa Atkinson.
Mary Lucas, Trading Director at Primark, said the reaction to the initial Rita Ora link-up was “incredible”.
Modelled by Ora, the accompanying campaign for the new drop was shot in a studio location in Los Angeles.
