Foot Locker launches ‘The Heart of Sneakers’ platform with holiday campaign
Global retailer Foot Locker
The Heart of Sneakers represents an ongoing platform that will seamlessly integrate into all of Foot Locker’s marketing campaigns, online and in-store experiences, community-oriented events, and more in the future.
“For nearly 50 years, our authentic connection to sneaker culture and our Stripers have been the magic behind Foot Locker,” said Kim Waldmann, global chief customer officer at Foot Locker.
“Through The Heart of Sneakers platform, created with our advertising agency of record, Preacher, we’ll continue to put the heart of our company’s DNA front and center in communities globally, creating an unrivaled experience only found at Foot Locker.”
The platform’s launch coincides with the introduction of Foot Locker’s star-studded 2023 holiday campaign. The campaign brings together a lineup of NBA superstars, further cementing Foot Locker’s central role in the worlds of basketball and sneaker culture.
In the campaign, Foot Locker teams up with NBA stars such as Kevin Durant (NikePumaAdidasUnder Armour
The campaign will be visible across various media channels, including TV, digital out-of-home, YouTube, TikTok, Instagram
