In a press release, Karl Lagerfeld said that its Dubai villas will give a glimpse of the Hamburg-born designer’s eclectic world, celebrating the DNA encapsulated in his motto ‘Embrace the present and invent the future.’
 
“Thanks to our collaboration with Taraf, we are not merely building villas, we are crafting unique lifestyle habitats,” said Karl Lagerfeld’s CEO Pier Paolo Righi
 
Low Ping, CEO of Taraf’s owner, the Yas Holding group, said that “this partnership with a globally recognized brand” is an initiative that “will not only add incomparable value to Taraf’s next residential property, but also elevate what Taraf stands for in this competitive sector in the UAE.”
 
Taraf noted that a survey by real estate consultants Jones Lang LaSalle found that demand for branded residential properties has been increasing worldwide, as the number of high net worth individuals is rising. Taraf recently laid the first stone for its next property, called ‘Light’, a luxury residential complex located in Palm Jumeirah, Dubai.
 
The Karl Lagerfeld collections are characterised by classic, Parisian-style items with a rock-chic vibe. The label’s eponymous founder and designer was an iconic fashion industry figure, and the creative spark behind labels like Chanel
 
Karl Lagerfeld is owned by the G-III Apparel
 
Yas Holding is an Emirati investment firm active in sectors like health care, agriculture, food, digital technology, education, real estate and aviation. It has over 50 operational subsidiaries and it is present in the Middle East, Africa, Europe and Asia.