PrimaLoft names Anne Cavassa as president
Nicola Mira
PrimaLoft, a U.S. company specialised in insulating fabrics for the apparel sector, has appointed as president Anne Cavassa, who has formerly worked for SauconyNikeTimberland
PrimaLoft’s CEO Mike Joyce will remain in charge of the company’s long-term business strategy, while Cavassa will oversee day-to-day operations.
Cavassa spent five years as president at U.S. footwear specialist Saucony, after a stint as vice-president in charge of apparel and later of customer experience at the Brooks
“Our company purpose is to balance the intersection of people, products, and the planet,” said Joyce. “Anne embodies these beliefs and brings extensive leadership experience from renowned active lifestyle brands. This is an ideal opportunity to bring in a proven leader to help bring PrimaLoft forward to the next level and, for me, she was the only choice,” he added.
In spring, PrimaLoft announced the market launch of a new generation of insulating materialHelly Hansen
PrimaLoft changed ownership last year. The forty-year-old company was acquired by U.S. group Compass Diversified, also known as Codi. In fiscal 2022, Codi reported net sales worth $2.3 billion, up 6%. In the same year, PrimaLoft instead suffered losses for $17.7 million.
