Podcast: Sandrine Zerbib analyses the Chinese market’s evolution since the 1990s
Nicola Mira
In this new French-language episode of the LuxurynsightXFashionNetwork podcast series, guest Sandrine Zerbib analyses the evolution of the Chinese market since the 1990s, from the country’s major digital transformation and e-commerce boom to China becoming a key player in the luxury market, with local consumers driving the luxury giants’ business in recent years.
Luxurynsight X FashionNetworkEp 57: Sandrine Zerbib talks to Olivier Guyot about “The Evolution of the Chinese Market” FR
Talking to Olivier Guyot, editor-in-chief France of FashionNetwork.comJetstill partially hampered by its zero-Covid policy
Ever since China opened up its economy to international competition, a reform spearheaded by Deng Xiaoping in 1978, the country has grown by leaps and bounds to become the world’s largest exporter of goods. Zerbib has in-depth knowledge of China and its industrial system, having been in charge of Adidas, a guide to Chinese-style management published in August 2022 in France by Dunod editions.
