Maje introduces a new programme called ‘Maje Up Front’ to support emerging artistic talents.
This exclusive annual partnership between Maje and selected upcoming talents aims to nurture their creativity.
Sofie Royer, an Iranian-Austrian singer and songwriter, has been selected for the first edition of the initiative.
Maje has assisted Royer in producing a music video for her latest single, ‘Mio/One Million’, which was specially created for this collaboration.
The video features Royer wearing various pieces from Maje’s new summer capsule collection, ‘Miss Sunset’, which offers a range of casual city outfits and chic beach looks priced between €155 and €455..
