The Cape Town-based company, Woolworths, has announced a collaboration with technology firm First Insight to optimize its retail operations.
Through this partnership, Woolworths will gather zero-party, voice of customer data to improve merchandising decisions within its womenswear division.
The aim is to leverage customer insights to guide product investment, pricing, and marketing decisions, resulting in a more efficient and targeted merchandise selection process.
First Insight will gather real-time customer preferences, pricing, and sentiment data using online social engagement tools.
This data will then be analyzed to identify the products that offer the greatest risk and opportunity.
Woolworths is excited about this collaboration, as it believes that First Insight’s research and data will provide valuable insights to better serve its customers and meet their specific needs.
Woolworths operates across 10 countries in sub-Saharan Africa, including Woolworths South Africa and the Country Road Group based in Australia and trading in Australia, New Zealand, and South Africa..
