Australian boho brand Spell opens its pop-up in Los Angeles.
Spell, originally called Spell and the Gypsy Collective, presents its collections of floral dresses, hats, and western boots in a pop-up space in Venice, Los Angeles.
The space reflects the brand’s physical stores in Australia with a summer vibe, featuring palm trees and beautiful wooden fitting rooms.
Co-founder and creative director, Isabella Pennefather, expresses her excitement to offer an in-store experience to the loyal community after a long time.
Spell, known for its boho aesthetic, has gained popularity among Hollywood celebrities like Blake Lively, Kate Hudson, Meghan Markle, Margot Robbie, and Vanessa Hudgens.
While the brand primarily focuses on online sales in the United States, the pop-up on Abbot Kinney Boulevard in Venice provides a unique opportunity for customers to engage with the brand in person..
