Walmart has confirmed that it is not advertising on the social platform X, formerly known as Twitter.
According to a spokesperson from Walmart, they have decided to use other platforms that are more effective in reaching their customers.
X has been facing difficulties in retaining advertisers since being acquired by Musk in October 2022.
Recently, there has been a growing concern about antisemitic content on the platform, leading to an exodus of advertisers.
Musk himself made controversial remarks, supporting false claims about the Jewish community and promoting conspiracy theories.
Although Musk apologized for his post, he criticized advertisers who suspended their ads, accusing them of blackmail.
Major brands like Apple, Walt Disney, and Warner Bros Discovery have also suspended their ads due to concerns about advertising alongside antisemitic posts..
