Le Coq Sportif, the renowned French sportswear brand, has forged a strategic partnership with Extend Beauty, a leading beauty company, to venture into the realm of fragrances. This collaboration marks a significant milestone for Le Coq Sportif, as it expands its product portfolio beyond apparel and footwear, delving into the world of personal care and lifestyle products..
The partnership will see Le Coq Sportif and Extend Beauty co-develop and launch a range of fragrances that capture the essence of the sportswear brand. The fragrances will embody the active, sporty, and dynamic spirit of Le Coq Sportif, resonating with individuals who embrace an athletic lifestyle and appreciate the brand’s heritage and values..
Le Coq Sportif, established in 1882, has a rich history in the world of sports and fashion. The brand has earned a reputation for its iconic designs, innovative technologies, and collaborations with renowned athletes. This partnership with Extend Beauty represents a natural extension of the brand’s commitment to delivering quality and authenticity to its customers..
Extend Beauty, known for its expertise in fragrance development and marketing, brings a wealth of experience to the partnership. The company has successfully launched and managed fragrance lines for numerous prestigious brands, including Karl Lagerfeld, Nina Ricci, and Aigner. With its proven track record in creating captivating scents, Extend Beauty is poised to help Le Coq Sportif make a lasting impact in the fragrance market..
The launch of the Le Coq Sportif fragrances is expected to generate excitement among the brand’s loyal customers and attract new consumers seeking unique and invigorating scents. The fragrances will be available in a variety of formats, including eau de parfum, eau de toilette, and gift sets, ensuring there’s a perfect option for every occasion and preference..
The fragrance range will be carefully crafted to reflect the brand’s identity and values. Each fragrance will be formulated with high-quality ingredients, ensuring long-lasting scents that evoke a sense of energy, vitality, and sophistication. The packaging will also embody Le Coq Sportif’s signature style, featuring sleek designs and vibrant colors that reflect the brand’s athletic heritage..
The Le Coq Sportif and Extend Beauty partnership is a testament to the power of collaboration and shared vision. By combining Le Coq Sportif’s brand equity and Extend Beauty’s fragrance expertise, the two companies aim to create a collection of fragrances that will resonate with consumers worldwide, further solidifying Le Coq Sportif’s position as a lifestyle brand that seamlessly blends fashion, sport, and personal care..
