Expanding its Licensing Portfolio, ABG Signs Multi-Year Partnership with California-Based Outdoor Active Lifestyle Brand.
New York, NY – Authentic Brands Group (ABG), a global brand owner, marketing company, and brand development house, has announced a multi-year licensing agreement with Liberated, a California-based outdoor active lifestyle brand. The partnership grants Liberated the rights to design, manufacture, and distribute men’s and women’s activewear, outerwear, swimwear, accessories, and footwear under the Quiksilver, Billabong, Roxy, RVCA, Honolua, and Boardriders brands. .
‘This partnership combines our brand portfolio’s unique positioning and global reach with Liberated’s design expertise and commitment to quality,’ said Corey Salter, Group President, Lifestyle at Authentic Brands Group. ‘Liberated’s strong foothold in the outdoor active lifestyle market will further elevate our brands’ presence in this rapidly growing segment.’.
Liberated, known for its innovative designs and sustainable practices, will introduce its first collections for the Quiksilver, Billabong, Roxy, RVCA, Honolua, and Boardriders brands in Fall 2023. The products will be available through department stores, sporting goods retailers, specialty stores, and online retailers worldwide..
‘We are excited to embark on this licensing partnership with Authentic Brands Group, unlocking the potential of their iconic brands in the outdoor active lifestyle market,’ said Brad Stewart, CEO of Liberated. ‘Our shared commitment to quality, innovation, and sustainability will drive the continued success of these beloved brands.’.
Authentic Brands Group’s partnership with Liberated is a strategic move that strengthens the company’s position in the active lifestyle market. With Liberated’s creative capabilities and extensive distribution network, the Quiksilver, Billabong, Roxy, RVCA, Honolua, and Boardriders brands will reach new audiences and further solidify their leadership in the active lifestyle segment..
About Authentic Brands Group.
Authentic Brands Group (ABG) is a global brand owner, marketing company, and brand development house, owning a portfolio of iconic brands including Marilyn Monroe®, Muhammad Ali®, Elvis Presley®, Shaquille O’Neal®, Forever 21®, Brooks Brothers®, Juicy Couture®, Vince Camuto®, and more. ABG elevates and builds the value of each brand it acquires by revitalizing and extending its lifestyle. Headquartered in New York City, ABG’s mission is to acquire, nurture, and build iconic brands and intellectual property, delivering compelling products and experiences to consumers worldwide through ABG’s global platform..
About Liberated.
Liberated is a California-based outdoor active lifestyle brand that creates innovative, sustainable, and high-performance apparel, footwear, and accessories for men and women. Founded in 2014 by Brad Stewart, Liberated is committed to pushing the boundaries of design and functionality, while embracing sustainable practices and materials. The brand’s products are available through department stores, sporting goods retailers, specialty stores, and online retailers worldwide..
