In a candid interview with FashionNetwork.com, Sidhartha Shukla, CEO of Lanvin, shares his insights on the brand’s evolution, the challenges and opportunities presented by the pandemic, and his personal journey in the fashion industry.
Navigating Lanvin’s Unique Journey:
Shukla acknowledges that Lanvin’s history and heritage are both assets and challenges. Balancing the preservation of its legacy with the need for innovation and a contemporary perspective has been a delicate task. However, Shukla remains committed to honoring the house’s DNA while also introducing newness and vitality.
The Impact of the Pandemic and Subsequent Shifts:
The COVID-19 pandemic has brought about significant shifts in the fashion industry, and Lanvin has been no exception. The brand, like many others, faced disruptions to its production and distribution networks. However, Shukla views these challenges as opportunities to adapt and streamline operations. He believes that the pandemic has accelerated the digital transformation of the industry and forced brands to rethink their approach to sustainability and ethics.
Shukla highlights the importance of the human touch in fashion, emphasizing that digitalization should not overshadow the tactile and emotional aspects of creating and experiencing garments. He believes that the future of fashion lies in striking a balance between digital innovation and the preservation of traditional craftsmanship.
Leveraging Digital Tools for a New Era:
Lanvin has embraced digital tools to connect with customers and showcase its collections in innovative ways. Shukla mentions the brand’s successful live-streamed fashion shows and its engagement with consumers through social media platforms. He sees digitalization as a means to expand Lanvin’s global reach and create immersive experiences that enhance the brand’s storytelling.
Sustainability and Ethical Practices:
Shukla recognizes the growing demand for sustainable and ethical fashion practices among consumers. He asserts that Lanvin is actively working towards reducing its environmental footprint by exploring sustainable materials and production methods. The brand aims to create products that are not only aesthetically pleasing but also environmentally conscious.
Shukla emphasizes the importance of fair labor practices and ensuring that the people involved in the production process are treated with respect and dignity. He believes that sustainability and ethics are not just trends but integral aspects of Lanvin’s long-term vision.
Sidhartha Shukla’s Personal Journey in Fashion:
Shukla’s journey in the fashion industry has been marked by diverse experiences and a passion for creativity. He credits his early exposure to art and design for shaping his aesthetic sensibilities. His transition from investment banking to fashion was driven by a desire to create something tangible and meaningful.
Shukla values the collaborative nature of the fashion industry and the opportunity to work with talented designers, artisans, and professionals from diverse backgrounds. He believes that the collective energy and creativity of teams contribute to the success of a brand.
Shukla’s aspiration for Lanvin is to establish it as a global luxury brand known for its timeless elegance, impeccable craftsmanship, and commitment to sustainability. He believes that the brand’s rich heritage and contemporary vision will continue to resonate with customers around the world.
In conclusion, Sidhartha Shukla navigates the challenges and opportunities faced by Lanvin with a keen eye for heritage, innovation, digitalization, sustainability, and ethical practices. His personal journey in fashion has shaped his leadership style and fuels his passion for creating a legacy that honors Lanvin’s past while embracing its future..
