Expanding its leadership team on the American continent, French outdoor sports specialist Salomon has appointed Joe Vernachio president of the Americas region, effective September 1..
Vernachio, who has been with Salomon since 2002, has a 40-year track record in the outerwear, sporting goods and outdoor sectors. Starting his career at Converse, he spent 18 years at VF Corporation, working with outdoor brands including The North Face, JanSport, and Smartwool..
Vernachio joined Amer Sports in 2008 as VP of sales for the Americas snowboard and winter sports division, and transitioned to Salomon in 2017 as VP of sales for outdoor footwear. Most recently, he served as general manager of Salomon Americas, a role to which he was appointed in 2021..
In his new position, Vernachio will be responsible for leading commercial and sales operations in the United States, Canada, Latin America and the Caribbean. He will report directly to Salomon’s CEO, Michael Giraud..
‘I am delighted to appoint Joe Vernachio as our new president for the Americas region,’ said Giraud. ‘Throughout his career, Joe has consistently demonstrated exceptional leadership and a deep understanding of the outdoor market. As a result, he has played a key role in Salomon’s growth in the region, and I have every confidence that he will continue to drive our success in the years to come.’.
Vernachio said of his appointment: ‘I am thrilled to take on this new role and to continue working with the talented Salomon team to further strengthen our position in the Americas region. Salomon has a rich history of innovation and a strong commitment to sustainability, and I am excited about the opportunities that lie ahead as we continue to grow and evolve together.’.
Salomon is headquartered in Annecy, France, and is a subsidiary of Amer Sports, a leading sports equipment company headquartered in Helsinki, Finland. Founded in 1947, the company designs, develops, manufactures, and sells footwear, apparel, and equipment for a variety of outdoor activities, including trail running, hiking, skiing, and snowboarding..
