Etam, the iconic lingerie brand, illuminated the Palais de Tokyo in Paris with a dazzling fashion extravaganza during Paris Fashion Week. The event was a celebration of the brand’s 105th anniversary, and it showcased the latest collection with a captivating display of glamour and opulence..
The runway was transformed into a shimmering spectacle, adorned with sparkling crystals and twinkling lights. Models glided down the catwalk in exquisite lingerie pieces embellished with intricate beading, sequins, and shimmering fabrics. The collection was an ode to femininity and seduction, with delicate lace, sheer fabrics, and alluring silhouettes..
Etam’s creative director, Laurence Chalot, drew inspiration from the art deco period for this collection. The designs featured geometric patterns, bold colors, and intricate embroidery, reminiscent of the glamour and extravagance of the 1920s. The show was a feast for the senses, with models showcasing a diverse range of lingerie sets, nightgowns, and robes, each piece a work of art in its own right..
The highlight of the show was a series of show-stopping gowns, adorned with cascading crystals and sequins that sparkled under the lights. These gowns epitomized the brand’s commitment to luxury and sophistication, leaving the audience in awe..
Etam’s fashion show was a resounding success, capturing the essence of the brand’s heritage while propelling it into the future. The collection’s emphasis on glamour, femininity, and confidence resonated with the audience, solidifying Etam’s position as a leading force in the lingerie industry..
