**Safilo and Levi’s Strauss Extend Licensing Deal until End of 2029**
Italian eyewear manufacturer Safilo Group and American clothing brand Levi’s Strauss & Co. have announced the extension of their licensing agreement for the design, production, and distribution of Levi’s branded sunglasses and optical frames until December 31, 2029.
The two companies have been working together since 2017, and their successful partnership has resulted in the creation of iconic eyewear collections that embody the Levi’s heritage and appeal to a wide range of consumers.
Levi’s is renowned for its timeless designs, premium quality, and commitment to sustainability. Safilo, on the other hand, is known for its craftsmanship, innovation, and global distribution network.
As part of the renewed agreement, Safilo will continue to leverage its expertise in eyewear design, manufacturing, and distribution to create compelling Levi’s eyewear collections that resonate with consumers worldwide.
Commenting on the extension, Angelo Trocchia, CEO of Safilo Group, said:
> .
