Etam, the renowned French lingerie brand, captivated the fashion world with its spectacular lingerie show held at the majestic Palais Brongniart in Paris. The event, known for its grandeur, creativity, and star-studded audience, unfolded in a captivating atmosphere that transported guests to a realm of enchantment and allure..
Under the artistic direction of artistic director Lucie Bras, Etam presented an extraordinary collection that celebrated the essence of femininity and self-expression. The show unfolded in three distinct acts, each representing a unique facet of the Etam universe. Act I embraced the power of elegance and sophistication, featuring timeless and refined pieces crafted from delicate lace and intricate embroidery. Act II exuded a playful and sensual energy, showcasing vibrant colors, bold prints, and daring silhouettes. Act III encapsulated the spirit of empowerment and liberation, presenting lingerie that embraced individuality and self-confidence..
Etam’s lingerie show was not merely a fashion spectacle; it was a celebration of women in all their diversity and glory. The diverse cast of models, ranging from established personalities to newcomers, embodied the brand’s commitment to inclusivity and the belief that every woman deserves to feel beautiful and empowered..
The event attracted a constellation of celebrities, fashion icons, and industry figures, including international pop star Dua Lipa, who graced the front row. Other notable attendees included actresses, models, and social media influencers, all eager to witness the magic unfold on the runway..
Etam’s lingerie show was a resounding success, captivating audiences with its mesmerizing atmosphere, stunning collection, and powerful message of self-love and empowerment. The event cemented Etam’s position as a leading innovator in the lingerie industry and further solidified its reputation for creating lingerie that celebrates the beauty, diversity, and strength of women worldwide..
