### FRAME Unveils Expansion Plans with New Store Openings and International Growth
**New York, NY – March 8, 2023** – FRAME, the contemporary denim and ready-to-wear brand, has announced a series of strategic initiatives aimed at accelerating its global growth. The brand’s plans include new store openings, a refreshed retail concept, and a focus on international expansion.
**Store Openings and Retail Concept**
FRAME is set to open three new stores in key markets across the United States. The first store will open in the trendy SoHo neighborhood of New York City in April 2023, followed by openings in Los Angeles and Miami later this year. Each store will feature the brand’s latest collections and offer a personalized shopping experience.
In addition to the new store openings, FRAME is also rolling out a refreshed retail concept across its existing stores. The new concept emphasizes a modern and inviting atmosphere, with a focus on showcasing the brand’s denim and ready-to-wear collections. The updated stores will also feature interactive displays and personalized styling services.
**International Expansion**
FRAME is prioritizing international growth as part of its expansion strategy. The brand recently opened its first store in London and plans to continue its expansion into key European markets. FRAME is also targeting growth in Asia, with plans to open stores in China and Japan in the coming years.
**Strategic Partnerships**
To support its growth initiatives, FRAME has formed strategic partnerships with key retailers and distributors around the world. The brand has recently partnered with Nordstrom, Saks Fifth Avenue, and Selfridges to expand its distribution reach. FRAME is also working with distributors in key international markets to ensure its products are available to customers worldwide.
**Product Innovation**
FRAME is committed to delivering innovative and high-quality products to its customers. The brand’s design team is constantly exploring new fabrics, washes, and silhouettes to create unique and stylish denim and ready-to-wear pieces. FRAME is also investing in sustainable practices and using eco-friendly materials in its production processes.
**Sustainability**
Sustainability is a core value for FRAME. The brand is committed to reducing its environmental impact and has implemented several initiatives to achieve this goal. FRAME uses sustainable materials in its products, reduces waste in its production processes, and supports ethical manufacturing practices.
**About FRAME**
FRAME is a contemporary denim and ready-to-wear brand founded in 2012 by Erik Torstensson and Jens Grede. The brand is known for its high-quality denim, innovative designs, and modern aesthetic. FRAME has a global presence with stores in New York, Los Angeles, London, and other key markets. The brand is also available online at www.frame-store.com.
### Contact:**
For further information, please contact:
FRAME Public Relations
[email protected]
### Images:**
High-resolution images can be downloaded here: [Link to image gallery]
### Social Media:**
Follow FRAME on social media:
Instagram: @frame
Facebook: @frame
Twitter: @frame
Pinterest: @frame.
